White text reading 'TRAY EPPS' on a black background.

TRAY

EPPS

I love water and looking
like a complete tool in photos.
CREATIve.

10 years of creative operations, content systems, and marketing technology.  The person who builds the infrastructure and still cares what it produces.

operational.
probably
both.

I started in broadcast. NBC, CBS, Bravo - figuring out why some productions ran cleanly and others fell apart at every handoff. That question became a career.

At Yelp I scaled a 2-person creative unit into a 30-person engine running 100+ campaigns a year. At Moonbeam I built content strategy and platform infrastructure from first line of copy through acquisition by Audacy. At IAC I ran as an internal creative agency across three brands simultaneously as the sole lead. Each time, the same answer: build the system first. The work that matters follows.

Right now I'm focused on the intersection of creative operations, marketing technology, and the AI tooling that's genuinely changing how this work gets done. If that sounds like a problem you're working on, I'd like to hear about it.

awards

& recognish

see more

Some of the work listed here has also been featured in additional Press & Media Coverage in places like Bon Appétit • Page Six • New York Times • KRTV • CommercialAppeal • SanTan Sun News • TechCrunch • The Hustle • BusinessInsider

Winning awards, elvevating brands, and creating fans the world over.  

I also write films and pilots, host a few podcasts, and am building a few media projects from scratch. That world lives at trayepps.com/creative.
over here